Award · 2026
CHEEEZ wins Gold — Best New Business
JackLee
ScrollJack Lee; Founder of CHEEEZ, the UK’s No.1 photobooth brand, and of A2Z Fashion Magazine, PLAB Studio and sofarsogood. Photographer, speaker and host of Scale Up.
About Jack →
→CHEEEZ
→A2Z Fashion
Magazine
Magazine
→PLAB Studio
→Scale Up
→sofarsogood
→Portfolio
From the ground,one by one
1989
Born
Seoul
Born in Seoul to a businessman father and a soprano mother — the eldest son of an eldest son. Responsibility came early, and so did the idea that work could be both a business and an art.
2012
Moves to London
London
Arrives in London alone — little English, no one he knows — with a camera and one goal: to become a world-class photographer.
2014
Founds A2Z Fashion Magazine
London
Launches a fashion magazine with friends while still at university. It goes on sale in 20 cities across 10 countries.
2015
Graduates
London
Starts BA Fashion Photography at the bottom of his class. The language and the culture are both new, and he works his way through them. He graduates as one of the top students of his year, with his work selected for the LCFBA15 graduate show.
News & Stories
Speaking &Partnerships
No English, no contacts, no safety net. Jack Lee arrived in London alone, built CHEEEZ into the UK's No.1 photobooth brand — three London sites, 646,925 visitors — and grew A2Z Fashion Magazine into a title sold in 20 cities across 10 countries. He speaks on starting a business from nothing, branding, marketing, operations, and earning the trust of British customers as an Asian founder.
Speaking, business and collaboration enquiries.